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SuperSport International has finally confirmed the sale of its Premier Soccer League status of its club, SuperSport United, to Siwelele Football Club (Pty) Ltd.

SuperSport International CEO Rendani Ramovha said the sale followed a closed bidding process in which Siwelele FC was awarded the rights to purchase the three-time premiership winners, pending approval of the sale by the league’s Executive Committee.

“The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor.

“Shifts in the market, as well as the need to innovate in accordance with our core business, have necessitated focused direction to allow SuperSport to remain the best sports content provider on the continent and a leader in broadcast innovation,” Ramovha said.

Siwelele FC chairperson Calvin Le John said: “As Siwelele FC, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the league.

“SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the league’s Executive Committee,” Ramovha said.

Out of respect for the league’s Executive Committee processes, Siwelele FC, MultiChoice and SuperSport will not be making any further statements pending the
decision of the league, Ramovha concluded.